Monday, September 17, 2012

2013 Smart ForTwo gets three bite-size new ads

Smart ForTwo with SUV on roof - advertisement screencap
Posted Sep 13th 2012 3:30PM
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For such a Lilliputian car, the Smart ForTwo has giant staying power. The hatch that still gets wary glances is not only still kicking here in the U.S., it's done ten-straight months of year-on-year sales increases. That kind of sales trend calls for an ad campaign, and we have it in three new 15-second – bite-sized in Smart-speak – commercials.

Two of them, "Tough" and "Joy Ride" have begun running now, the third, "Custom Made," will start airing later this month. They'll be rolled out absolutely everywhere a commercial can be shown, and they'll be joined by banner ads and Facebook activity. We could tell you what the new Smart ads are about, but remember, they're only bite-sized, and you'll find all three just below.

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